Meet the face
behind the posts

Hi! My name's Zarmeen Najeeb and I recently graduated from McMaster University's school of business, DeGroote. Currently, I'm studying public relations at Humber College. 

 

In my free time, I watch true-crime documentaries, read a lot of books on self-improvement and drink even more coffee. What I love most, though, is reading about the fashion and beauty industry. Staying updated on current trends is important to me. (Fun fact: I devote 20 minutes every morning to browsing my favourite stores online.)

 

While I was in business school, I found it so easy to fall into a mindless daze looking at all the products and images produced by fashion and beauty companies. I wanted to understand what went on behind the scenes.

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Why did Versace feel the need to redesign their signature pattern? 

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Why is Fenty Beauty only available at Sephora? 

 

My business background allows me to answer these questions by looking at these decisions through an analytical lens, which I find truly fascinating. 

 

With the fashion and beauty industry evolving so rapidly, I created this blog to share my thoughts on all things fashion and business. 
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